Bringing Ideas to Life: Visible Builder

On March 27th, 2013, Dennis Schaefer attended JLC Live, a national trader show for residential construction professionals. After speaking with other builders at the conference, Schaefer noted some frustration among his colleagues with the recent rise of Social Media Marketing. Large-sized construction and home improvement companies were taking advantage of social networks like Facebook, and Houzz to advertise their work. Meanwhile, small business owners said they lacked the resources to reap the benefits of social media marketing. 

Being a licensed builder in the state of Michigan for more than 34 years, Schaefer understood their concern. Following the conference, Schaefer took out his binder and began jotting down some ideas for

A year later, Schaefer shared his idea with our Spud developers and Visible Builder soon became a web-based program, capable of maintaining various social media profiles and handling daily posts for professionals in the construction industry. 

How the service works: The builder submits photos and news about their business once a month. Then, Visible Builder uses this content to post to social networks twice a week. Additional services include: 

1. Reputation Monitoring – Research on what’s being said about a client’s company online. 

2. Testimonial Harvesting – Builders will also be asked to submit email addresses, which are used for testimonial harvesting. Visible Builder contacts the client’s best customers to obtain testimonials, then posts to their various social networks. 

3. Local Search Assistance – Updating any outdated profile information on local search directories.  

Visible Builder launched on June 1, 2014 and is already making a great impression through providing a convenient way for home improvement professionals to connect with new and existing clients. According to Dennis, “The initial reaction has been even better than expected…Everyone loves the concept and the program’s simplicity.” 

Want to learn more? Check out the video below or go to!