Tracking Marketing Efforts – When Is It Overkill?

Here is the situation:You have committed to spend a significant amount of money on a marketing campaign and you want to make sure the effort of your team and the money spent is providing sales opportunities. The options: Have the marketing manager tell you once a month that things are going awesome and sales opportunities […]

When is it OK to Call Your Team that is Working Remote?

Here is the situation:You have people working in the office, working remotely, working at all different times of the day and you want to talk with them.  How do you know if it is OK to call them? The options: Call them whenever you want regardless of the time of day.Don’t call them and send […]

Everyone Hates Logging Activity, so How Do You Know What is Going on with Sales?

Here is the situation:You have a great sales team but every time you look at the activity reports or KPIs they are gaps in the data, or no data at all.  How do you get your sales team to log their activity? The options: Threaten your team, tell them this is last straw or you […]

When to Hire a Manager to Oversee Your Business Software Needs

Here is the situation:You have 150 or less  employees, you are using numerous software’s to run your business and you want it organized, optimized and everyone doing things the same way every time. The options: Hire a dedicated software manager to tell you that you need to have less software and get things organized.  They […]