Here is the situation:You have committed to spend a significant amount of money on a marketing campaign and you want to make sure the effort of your team and the money spent is providing sales opportunities.
Conclusion:Don’t commit to spending money on marketing if you aren’t going to invest in the tracking and reporting to see the results of your marketing time and money. If the campaign is crushing it you are going to want to know projections based on incoming sales and maybe even double down on the marketing efforts. If it isn’t generating the results you expected, you have the ability to change the messaging, the target market or kill the campaign sooner than later and mark it as a learning experience and go back to the drawing board. Ultimately, trust your team with what they are saying is going on, but verify what you are being told with data.